The Client: Living SISU is a Canadian platform on a mission to make sports more accessible for everyone. It connects athletes, brands, trainers, and healthcare professionals through a digital community offering exclusive resources.

The Issue: Despite having a strong purpose, the platform lacked a clear and engaging digital presence. The challenge was to create an experience that communicated the brand’s energy, highlighted the benefits of membership, and encouraged user engagement, across both desktop and mobile.

The Solution: I designed the new website and mobile app for SISU, with a user-first approach. The experience was built around three core pillars (Learn, Access, and Activate) visually expressing the brand’s mission. The interface features immersive visuals, clear calls to action, and a layout that naturally drives sign-ups. On mobile, the app delivers exclusive content, events, and community features through a clean, intuitive UI. Every detail was crafted to inspire, connect, and activate the SISU lifestyle.