The Client: River & Coast is a performance-driven advertising agency focused on helping small and medium-sized businesses unlock growth through targeted digital campaigns. Their approach combines creativity, data-driven insights, and continuous optimization to deliver measurable results across platforms like Facebook Ads and Google Ads.

The issue: The main challenge was to create a clear and trustworthy digital presence that differentiates River & Coast from generic ad agencies. The website needed to highlight their revenue-driven methodology while keeping the design approachable and modern. It also had to communicate credibility, explain their process in simple terms, and make conversion pathways (contact, consultations, service inquiries) intuitive and persuasive.

The Solution: We designed a bold and minimal visual identity using high contrast, clean typography, and a bright green accent to reinforce their data-centric positioning. The website structure introduces River & Coast’s philosophy up front, then breaks down services (Facebook Ads and Google Ads) into dedicated pages with clear process explanations. Testimonials, case-based messaging, and calls to action were strategically placed to build trust and drive engagement. The result is a strong, conversion-focused site that reflects River & Coast’s promise: turning clicks into meaningful revenue for their clients.