The Client: French Butter is a premier tabletop production company based in the U.S., specializing in mouthwatering food content. Founded by directors Brett Froomer and Etienne Proulx, the studio merges cinematic precision with culinary passion to tell rich, sensory stories through every frame.

The issue: Despite their remarkable expertise and impressive portfolio, French Butter lacked a digital presence that truly captured their bold, flavorful essence. They needed a website that was both editorial and immersive — one that could express the personality behind the camera and visually reflect the emotional depth of their work.

The solution: I designed a bold, modern website that lets their work speak for itself. Using large-scale imagery, expressive typography, and minimalist structure, the site captures the flavor-forward identity of the studio. From the homepage to the director bios, every detail was crafted to evoke the richness of their visual storytelling — like savoring a beautifully shot close-up. A clean navigation and subtle interactions ensure the user experience stays intuitive, while letting the food (and the frames) shine.